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Share of influencers who would make paid endorsement for other parties U.S. 2020

Share of influencers who would endorse candidates from other parties if they were paid to do so in the United States in February and September 2020

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Source

In cooperation with
The Shelf
Release date

November 2020

Region

United States

Survey time period

February and September 2020

Number of respondents

*

Age group

14 years and older

Special properties

all respondents were influencers

Method of interview

Online survey

Supplementary notes

*February survey sample - 313; September survey sample 94
The influencer pool for both surveys was made up of social media users who have at least 15,000 followers on Instagram.
Questions used for the survey : "Would you endorse candidates from another party if you were paid to do so?"
Figures were rounded.

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