Online searches on The Queen's Gambit Mexico 2020

Online searches regarding the U.S. American miniseries The Queen's Gambit have surged in Mexico since its release on October 23, 2020. Approximately one month later, online interest in the Netflix series has grown among Mexican viewers with the term "Gambito de Dama" — as it was called in the Latin American country — peaking in mid-November.

Level of interest in Netflix series The Queen's Gambit and related search terms in Google in Mexico in October and November 2020, by week (index score)

Characteristic	"The Queen's Gambit"	"Gambito de Dama"	"Gambito"
Nov 22-28	73	88	92
Nov 15-21	64	96	100
Nov 8-14	74	66	95
Nov 1-7	100	65	77
Oct 25-31	87	52	56
Oct 18-24	25	5	6

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Release date

December 2020

More information

Region

Mexico

Survey time period

October 18 to November 28, 2020

Special properties

Since the week in which the series was released

Supplementary notes

* Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term.

The release date given is the date of last access.

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