Black Friday shopping budget Russia 2019-2020

Published by A. Melkadze, Jul 21, 2022
Roughly 70 percent of the respondents who were going to acquire goods or services during Black Friday sales in Russia were not planning to spend more than 20 thousand Russian rubles. Moreover, the most likely spend during such discounts oscillated between five and ten thousand Russian rubles.

What amount do you plan to spend on goods and/or services on Black Friday?

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Source

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Release date

November 2020

Region

Russia

Survey time period

October 26 to November 6, 2020

Number of respondents

400 respondents

Age group

18 years and older

Special properties

Economically active population planning to purchase something on Black Friday

Supplementary notes

Survey characteristics refer to the latest survey.
The survey was conducted in all federal districts of Russia, in 211 localities.

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