Price and payment conditions are the most attractive factors of live commerce among consumers in Brazil. According to a 2024 survey, the product's cost and means of payment drew the attention of 54 percent of respondents, while another 39 percent said that discovering new products and services was one of the main advantages of live commerce. Other benefits mentioned by Brazilian shoppers include clarifying doubts about what they intend to buy, and the live streamer's recommendation.
Most attractive factors of live commerce among consumers in Brazil in 2024
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Globo. (July 24, 2024). Most attractive factors of live commerce among consumers in Brazil in 2024 [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/1187729/live-commerce-factors-brazil/?__sso_cookie_checker=failed
Globo. "Most attractive factors of live commerce among consumers in Brazil in 2024." Chart. July 24, 2024. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/1187729/live-commerce-factors-brazil/?__sso_cookie_checker=failed
Globo. (2024). Most attractive factors of live commerce among consumers in Brazil in 2024. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/1187729/live-commerce-factors-brazil/?__sso_cookie_checker=failed
Globo. "Most Attractive Factors of Live Commerce among Consumers in Brazil in 2024." Statista, Statista Inc., 24 Jul 2024, https://www.statista.com/statistics/1187729/live-commerce-factors-brazil/?__sso_cookie_checker=failed
Globo, Most attractive factors of live commerce among consumers in Brazil in 2024 Statista, https://www.statista.com/statistics/1187729/live-commerce-factors-brazil/?__sso_cookie_checker=failed (last visited February 07, 2025)
Most attractive factors of live commerce among consumers in Brazil in 2024 [Graph], Globo, July 24, 2024. [Online]. Available: https://www.statista.com/statistics/1187729/live-commerce-factors-brazil/?__sso_cookie_checker=failed