Wayfair's global advertising spending 2021 | Statista

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In 2021, Wayfair's global advertising spending reached a record 3.95 billion U.S. dollars. In comparison to the previous year, when the online retailer reported 1.4 billion in advertising expenses, Wayfair invested around 180 percent more in ad campaigns in 2021, the year with the highest advertising budget to date.

Wayfair's advertising expenditure worldwide from 2012 to 2021 (in billion U.S. dollars)

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Release date

February 2022

More information

Region

Worldwide

Survey time period

2012 to 2021

Supplementary notes

Figures preceding 2018 were retrieved from earlier publications.
Figures were rounded.

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