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Black Friday campaign plans of businesses in Europe 2020

This statistic displays the share of Europe-based businesses that cancelled or went ahead with their original Black Friday campaign investments, by country. In the UK and Ireland, about 36 percent of businesses cancelled their plans, but the remaining 63 percent went ahead. About 8.5 percent of those decreased their original investment, while an equal share of 27.7 percent of businesses either continued with their usual investment plan or even increased their intended investment plans for Black Friday.

The coronavirus pandemic disrupted the retail industry at unprecedented levels and the restriction measures put in place in several countries in Western Europe are expected to overshadow the holiday season. Black Friday is one of the leading highlights of the holiday shopping season, and already forecasts indicate that the value of retail sales during Black Friday will plummet in Europe by 15 percent on average.

Black Friday campaign launch plans of businesses in Europe in 2020, by country

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Source

Release date

October 2020

Region

France, Germany, Ireland, Italy, Spain, United Kingdom

Survey time period

2020

Number of respondents

approx. 700

Special properties

International businesses

Supplementary notes

The source does not specify the date of the survey.

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Statistics on "Black Friday in the UK"

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