Try our corporate solution for free!
(212) 419-8286

Black Friday campaign plans of businesses in Europe 2020

This statistic displays the share of Europe-based businesses that cancelled or went ahead with their original Black Friday campaign investments, by country. In the UK and Ireland, about 36 percent of businesses cancelled their plans, but the remaining 63 percent went ahead. About 8.5 percent of those decreased their original investment, while an equal share of 27.7 percent of businesses either continued with their usual investment plan or even increased their intended investment plans for Black Friday.

The coronavirus pandemic disrupted the retail industry at unprecedented levels and the restriction measures put in place in several countries in Western Europe are expected to overshadow the holiday season. Black Friday is one of the leading highlights of the holiday shopping season, and already forecasts indicate that the value of retail sales during Black Friday will plummet in Europe by 15 percent on average.

Black Friday campaign launch plans of businesses in Europe in 2020, by country

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

October 2020


France, Germany, Ireland, Italy, Spain, United Kingdom

Survey time period


Number of respondents

approx. 700

Special properties

International businesses

Supplementary notes

The source does not specify the date of the survey.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Black Friday in the UK"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.