Consumer willingness to pay premiums for locally grown fresh produce in Canada 2020

Willingness of Canadian consumers to pay premium for locally grown fresh food produce as of 2020

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Sources

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Release date

October 2020

Region

Canada

Survey time period

Early October 2020

Number of respondents

10,266 respondents

Special properties

Consumers across Canada

Method of interview

Omnibus survey

Supplementary notes

The original question in the survey was, "How much of a premium are you willing to pay for locally grown fresh food produce?". The survey noted that consumer definitions of "locally grown produce" vary across Canada.

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