Major digital marketing measures of large enterprises Japan 2019

Published by Statista Research Department, Nov 24, 2020
According to a survey conducted in 2019 among digital marketing specialists at large enterprises in Japan, around 76 percent of businesses implemented online advertising as a digital marketing measure. Online ads were followed by website optimization methods such as search engine optimization (SEO) or search engine marketing (SEM).

Leading digital marketing measures and tools implemented at large businesses in Japan as of October 2019

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Release date

January 2020

Region

Japan

Survey time period

October 2019

Number of respondents

1,294 respondents

Special properties

multiple answers possible

Method of interview

Online panel

Supplementary notes

The survey was conducted among digital marketing experts at private businesses with annual sales of 100 billion Japanese yen or more.

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