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Brazil: purchase channel choices for holiday shopping amid COVID-19 2020

According to a September 2020 survey, over half of Brazilian respondents were planning to purchase more online for Christmas and related holidays that year, when compared to 2019. On the other hand, 23 percent of survey participants in the South American country said they will shop more in physical stores. Nonetheless, a large share of Brazilians interviewed said they will spend less on holiday shopping in the last months of 2020.

Channel preferences for end-of-year holiday shopping amid the COVID-19 pandemic in Brazil as of September 2020

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Source

In cooperation with
McKinsey
Release date

October 2020

Region

Brazil

Survey time period

September 18 to 30, 2020

Special properties

in comparison to the same period a year earlier

Supplementary notes

The question posed in the survey was "How do you think the way you shop for the upcoming seasonal holidays (e.g. Singles Days, Black Friday, Christmas) may change compared with last year?"
The source does not provide the exact number of respondents.
Exceeding percentage point might be due to rounding.

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Statistics on "Coronavirus (COVID-19) in Brazil"

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