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Discount expectations for Black Friday & Cyber Monday among Danish consumers 2020

For 2020's Black Friday and Cyber Monday events, over 40 percent of Danish consumers were expecting average discounts to be anywhere between 26 and 50 percent. Approximately one in ten consumers in Denmark expected prices to drop by an average of more than 50 percent during these sales events.

What do you expect the average discount to be on Black Friday and/or Cyber Monday?

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In cooperation with
Simon-Kucher & Partners
Release date

November 2020



Survey time period

October 2020

Number of respondents


Method of interview

Online survey

Supplementary notes

* This figure represents the total number of respondents across all 14 participating countries. The exact sample size for Denmark was not provided by the source.

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