Familiarity with Black Friday & Cyber Monday in selected European countries 2021

Published by
Kasia Davies,
Jan 14, 2025
In 2021, virtually all consumers in European countries such as the UK, Germany, and Sweden, knew of Black Friday, i.e, overall awareness of the shopping event was extremely high on the continent. And while many consumers were also familiar with the related Cyber Monday, it was not as famous as Black Friday in each country.

Have you heard of Black Friday and Cyber Monday?

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Release date

November 2021

Region

Europe

Survey time period

October 2021

Number of respondents

11,674*

Method of interview

Online survey

Supplementary notes

*This figure represents the global number of respondents across the 17 participating countries. The exact sample size for Europe was not provided by the source.

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Statistics on " Digital shopping behavior in Europe "

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Overview

5

Attitudes towards online shopping

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Online vs. in-store shopping behavior

7

Online grocery shopping

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Leading online retailers in Europe

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Online payment

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Further related statistics

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