The streaming company Hulu spent 2.4 million U.S .dollars on podcast advertising in the first half of 2020. In comparison, Hulu spent 122.3 million dollars on advertising in total in the same period. Netflix was the second biggest spender, with 35 million in total ad spend and 583.9 thousand in podcast ad expenditures in the measured period.
Total and podcast advertising spending of selected video streaming services in the United States in 1st half of 2020
(in million U.S. dollars)
Characteristic
Total advertising spend
Podcast advertising spend
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Morning Consult. (November 9, 2020). Total and podcast advertising spending of selected video streaming services in the United States in 1st half of 2020 (in million U.S. dollars) [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/1189058/total-and-podcast-advertising-spend-video-streaming-services/
Morning Consult. "Total and podcast advertising spending of selected video streaming services in the United States in 1st half of 2020 (in million U.S. dollars) ." Chart. November 9, 2020. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/1189058/total-and-podcast-advertising-spend-video-streaming-services/
Morning Consult. (2020). Total and podcast advertising spending of selected video streaming services in the United States in 1st half of 2020 (in million U.S. dollars) . Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/1189058/total-and-podcast-advertising-spend-video-streaming-services/
Morning Consult. "Total and Podcast Advertising Spending of Selected Video Streaming Services in The United States in 1st Half of 2020 (in Million U.S. Dollars) ." Statista, Statista Inc., 9 Nov 2020, https://www.statista.com/statistics/1189058/total-and-podcast-advertising-spend-video-streaming-services/
Morning Consult, Total and podcast advertising spending of selected video streaming services in the United States in 1st half of 2020 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1189058/total-and-podcast-advertising-spend-video-streaming-services/ (last visited September 15, 2024)
Total and podcast advertising spending of selected video streaming services in the United States in 1st half of 2020 (in million U.S. dollars) [Graph], Morning Consult, November 9, 2020. [Online]. Available: https://www.statista.com/statistics/1189058/total-and-podcast-advertising-spend-video-streaming-services/
