Type of laundry detergent preferred by consumers in Europe 2020

Published by
Dominique Petruzzi,
Dec 15, 2023
As of 2020, powdered laundry detergent was the second most popular option amongst Europeans, with 58 percent reporting to have used it for a normal wash within the last few months. The least popular option for washing laundry was laundry tablets, with only 20 percent reporting to have used it recently.

Consumers preferred format of laundry detergent to use for a normal wash in Europe 2020*

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Release date

September 2020

Region

Europe

Survey time period

February 2020

Number of respondents

4,583**

Age group

18-65

Special properties

Respondents responsible for purchase and using a laundry machine

Method of interview

Online panel

Supplementary notes

*Types of laundry detergent used (for normal wash) over the past few months
**There were approximately 200 respondents per country, with 23 different countries in Western, Southern, Eastern Europe and Scandinavia taking part in the survey.

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