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Discount expectations for Black Friday and Cyber Monday among U.S. consumers 2020

In 2020, most U.S. consumers expected to find discounts and promotions during Black Friday and Cyber Monday sales, a survey revealed. In the United States, one in two consumers expected the average discount to be between 26 and 50 percent of the original value. Another 27 percent of surveyed consumers stated that the discount would presumably amount between 10 and 25 percent.

What do you expect the average discount to be on Black Friday and/or Cyber Monday?

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In cooperation with
Simon-Kucher & Partners
Release date

November 2020


United States

Survey time period

October 2020

Number of respondents


Supplementary notes

* The survey was conducted across 14 countries. The exact sample size for the United States was not provided by the source.

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Statistics on "Thanksgiving weekend shopping in the U.S."

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