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Share of influencers in Vietnam 2020, by follower volume

With around 46 percent out of total influencers, micro-influencers were the leading group of influencers in Vietnam according to a report conducted in September 2020. While top stars only accounted for around three percent of total influencers in the country, influencers within this group had the highest number of followers with at least one million followers each.

Share of influencers in Vietnam as of September 2020, by follower volume

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Release date

September 2020



Survey time period

September 2020

Supplementary notes

The source did not provide figures for the total number of respondents for Vietnam.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam and leveraged data points from over 170,000 influencers.

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