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Most appealing prefectures in Japan 2020

Most attractive prefectures in Japan as of July 2020

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Release date

October 2020



Survey time period

June 24 to July 20, 2020

Number of respondents

31,734 respondents

Age group

20-79 years

Special properties

score out of 100 points

Method of interview

Online survey

Supplementary notes

Opinions about the attractivity of different locations were gained through the survey question: "How attractive do you find this location?" in which respondents had five answer possibilities, ranging from "really unattractive" to "very attractive".
From the possible five answer options, only the first two, namely "very attractive" and "quite attractive" were used when calculating the score.
Formula: A + 0.5 x B, where A is the percentage of "very attractive" respondents, and B is the percentage of "quite attractive" respondents.

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