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Most common products acquired through Rakuten Ichiba in Japan 2020

According to a survey conducted in Japan in 2020, around 22 percent of respondents chose Rakuten Ichiba as their primary shopping channel for purchasing books and magazines. Rakuten Ichiba is an e-commerce platform operated by Rakuten Inc. It is one of the leading online marketplaces in Japan.

Leading products purchased on Rakuten Ichiba in Japan as of March 2020

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Release date

April 2020



Survey time period

January 28 to March 10, 2020

Number of respondents

1,866 respondents

Age group

20-89 years

Method of interview

Online survey

Supplementary notes

Original question: "Out of the following products, where do you purchase these the most frequently?"

Respondents were allowed one answer per product category. Figures represent the share that chose 'Rakuten Ichiba' for the answer.

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