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Chile: brand perception change after appearance on TikTok 2020

Change in brand perception after viewing content shared on TikTok in Chile as of September 2020

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Release date

September 2020



Survey time period

September 2020

Number of respondents

400 respondents

Age group

15-45 years

Special properties

among TikTok users

Method of interview

Online panel

Supplementary notes

To the question: "After seeing some interesting content on TikTok where a brand is featured, did it change your perception of that brand in a positive way?" ("Tras haber visto algún contenido interesante donde aparece una marca en TikTok, ¿Cambió tu percepción sobre esa marca de forma positiva?").

The source does not specify the date of the survey. The date given is the release date.

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Statistics on "TikTok"

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