U.S. newspaper companies digital ad revenue 2020

McClatchy saw a decline in newspaper digital advertising revenue between 2019 and 2020 reaching 37 percent. Between the second quarter of 2019 and 2020 its ad revenue in the United States fell from 31 million to 19.7 million U.S. dollars. In comparison Lee's ad revenue dropped by 25 percent in the measure period, from 25 to 19 million dollars.

Digital advertising revenue of selected newspaper companies in light of the coronavirus outbreak in the United States in 2nd quarters of 2018 to 2020 (n million U.S. dollars)

Characteristic	2018	2019	2020
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Release date

October 2020

More information

Region

United States

Survey time period

Q2 2018, Q2 2019 and Q2 2020

Special properties

publicly traded companies

Supplementary notes

Six publicly traded newspaper companies that reported detailed revenue in Q2 2020 were initially selected for analysis. For 2020, Lee figures indicate what revenue would have been without the acquisition of BH Media Group’s newspapers in March 2020. Tribune did not report digital ad revenue in 2020. Gannett and New Media have not regularly reported digital ad revenue and so are not included here.

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