BookForum and the International Book Arsenal Festival gained the largest share of mentions in social media among literature events by Ukrainians in the first seven months of 2020, measured at 32 and 27 percent, respectively. BookForum usually takes places in Lviv, and Book Arsenal in Kyiv.
Share of social media posts about book events in Ukraine from January to July 2020, by title
The study analyzed 3,000 public social media posts that were randomly selected from 1,387,163 posts on Facebook, Instagram, Twitter, YouTube, and on public channels on Telegram published from January 1 to July 31, 2020 which contained references to books, book genres, or major book events and had at least one interaction ((like, share, comment, retweet, etc.) or at least 10 views, The posts were by users who indicated Ukraine as their country of residence or did not indicate that but wrote the post in Ukrainian. The coding process identified 2,212 relevant references to reading.
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Ukrainian Book Institute. (November 27, 2020). Share of social media posts about book events in Ukraine from January to July 2020, by title [Graph]. In Statista. Retrieved November 07, 2024, from https://www.statista.com/statistics/1190251/book-events-most-discussed-online-in-ukraine/
Ukrainian Book Institute. "Share of social media posts about book events in Ukraine from January to July 2020, by title." Chart. November 27, 2020. Statista. Accessed November 07, 2024. https://www.statista.com/statistics/1190251/book-events-most-discussed-online-in-ukraine/
Ukrainian Book Institute. (2020). Share of social media posts about book events in Ukraine from January to July 2020, by title. Statista. Statista Inc.. Accessed: November 07, 2024. https://www.statista.com/statistics/1190251/book-events-most-discussed-online-in-ukraine/
Ukrainian Book Institute. "Share of Social Media Posts about Book Events in Ukraine from January to July 2020, by Title." Statista, Statista Inc., 27 Nov 2020, https://www.statista.com/statistics/1190251/book-events-most-discussed-online-in-ukraine/
Ukrainian Book Institute, Share of social media posts about book events in Ukraine from January to July 2020, by title Statista, https://www.statista.com/statistics/1190251/book-events-most-discussed-online-in-ukraine/ (last visited November 07, 2024)
Share of social media posts about book events in Ukraine from January to July 2020, by title [Graph], Ukrainian Book Institute, November 27, 2020. [Online]. Available: https://www.statista.com/statistics/1190251/book-events-most-discussed-online-in-ukraine/