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Advertising revenue of selected local TV companies in the U.S. 2018-2020

A local TV company, Tegna, had an advertising revenue of 229 million U.S dollars in the second quarter of 2020. Compared to the same period in 2019 its ad revenue dropped by 21 percent. all studied local TV companies experienced decrease in ad revenues due to the outbreak of the pandemic, with Scripps recording the lowest figures of eight percent in the measured period.

Advertising revenue of selected local TV companies in light of the coronavirus outbreak in the United States in 2nd quarters 2018 to 2020

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Sources

Release date

October 2020

Region

United States

Survey time period

Q2 2018, Q2 2019 and Q2 2020

Supplementary notes

Nexstar merged with Tribune in September 2019, so for 2020, revenue from acquisitions has been backed out to calculate what revenue would have been without the acquisition of these additional stations.

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