Online sales evolution of Amazon Prime days in France 2018-2020
This latest edition of the Prime Day, offered by Amazon to it's Prime customers have not brought the improvement hoped for by the major pure player in French e-commerce. With a smaller 47 percent increase of sales in 2020, compared to the performance of the 30 days preceding the sales event, the Prime days have decreased their performance compared to the same time in 2019. The 2019 version was more profitable with a 84 percent increase in sales.
