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Online sales evolution of Amazon Prime days in France 2018-2020

This latest edition of the Prime Day, offered by Amazon to it's Prime customers have not brought the improvement hoped for by the major pure player in French e-commerce. With a smaller 47 percent increase of sales in 2020, compared to the performance of the 30 days preceding the sales event, the Prime days have decreased their performance compared to the same time in 2019. The 2019 version was more profitable with a 84 percent increase in sales.

Evolution of Amazon Prime Days in France from 2018 to 2020, compared to the sales activity of the previous 30 days

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Release date

October 2020



Survey time period

2018; 2019; 2020

Supplementary notes

The source adds the following information: "The Prime Days are an offer by Amazon for it's Amazon Prime members to profit from special Amazon offers, which took place July 16th, 2018 and 2019; October 13-14, 2020"

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Statistics on "Online sales seasons in France"

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