This latest edition of the Prime Day, offered by Amazon to it's Prime customers have not brought the improvement hoped for by the major pure player in French e-commerce. Even though the date has been pushed in 2020, the general increase in sales had not improved much compared to previous years. However, Amazon gained a major market share during the Prime Day compared to its competitors scoring much stronger during the 30 days preceding the Prime Days.
Evolution of Amazon Prime Days and its competitors compared to the sales activity of the previous 30 days in France from 2018 to 2020
The source adds the following information: "The Prime Days are an offer by Amazon for it's Amazon Prime members to profit from special Amazon offers, which took place July 16th, 2018 and 2019; October 13-14, 2020"
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Foxintelligence. (October 23, 2020). Evolution of Amazon Prime Days and its competitors compared to the sales activity of the previous 30 days in France from 2018 to 2020 [Graph]. In Statista. Retrieved October 14, 2024, from https://www.statista.com/statistics/1190396/sales-evolution-french-amazon-prime-days-compared-to-competitors/
Foxintelligence. "Evolution of Amazon Prime Days and its competitors compared to the sales activity of the previous 30 days in France from 2018 to 2020." Chart. October 23, 2020. Statista. Accessed October 14, 2024. https://www.statista.com/statistics/1190396/sales-evolution-french-amazon-prime-days-compared-to-competitors/
Foxintelligence. (2020). Evolution of Amazon Prime Days and its competitors compared to the sales activity of the previous 30 days in France from 2018 to 2020. Statista. Statista Inc.. Accessed: October 14, 2024. https://www.statista.com/statistics/1190396/sales-evolution-french-amazon-prime-days-compared-to-competitors/
Foxintelligence. "Evolution of Amazon Prime Days and Its Competitors Compared to The Sales Activity of The Previous 30 Days in France from 2018 to 2020." Statista, Statista Inc., 23 Oct 2020, https://www.statista.com/statistics/1190396/sales-evolution-french-amazon-prime-days-compared-to-competitors/
Foxintelligence, Evolution of Amazon Prime Days and its competitors compared to the sales activity of the previous 30 days in France from 2018 to 2020 Statista, https://www.statista.com/statistics/1190396/sales-evolution-french-amazon-prime-days-compared-to-competitors/ (last visited October 14, 2024)
Evolution of Amazon Prime Days and its competitors compared to the sales activity of the previous 30 days in France from 2018 to 2020 [Graph], Foxintelligence, October 23, 2020. [Online]. Available: https://www.statista.com/statistics/1190396/sales-evolution-french-amazon-prime-days-compared-to-competitors/