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Share of French e-shoppers who made a purchase during the Black Friday week 2017-2019

The announcement of containment has already launched the battle of Back Friday purchases and Christmas gifts earlier than previous editions in France. Online sales in 2020 are already at high standards, following government announcements. The 2020 edition of Black Friday could far surpass the 2019 edition, which had the highest number of online purchases. Black Friday has become the prime shopping time of the year for online shoppers and continues to attract new cyber shoppers: in 2017, 23 percent of online shoppers made a purchase during Black Week compared to 31 percent in 2019, an increase of 34 percent in two years

Percentage evolution of online shoppers who made a purchase during the Black Friday week from 2017 to 2019

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Release date

November 2020



Survey time period

November 2017; November 2018; November 2019

Number of respondents

215,975 respondents

Supplementary notes

The source adds the following information: "online purchases made by 215,975 panelists from 122 non-food brands within the scope of the study"

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Statistics on "Online sales seasons in France"

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