Latin America: share of price-conscious tourists 2020, by country
Price-awareness will play a key role among Latin American travelers following the COVID-19 pandemic. According to a survey conducted in July 2020, 84 percent of respondents in Brazil were planning to pay more attention to prices when booking future trips. In Argentina, Colombia, and Mexico – the other Latin American countries surveyed in the study – more than 70 percent of respondents said the same. Around a year earlier, over 60 percent of tourists in these countries would