A survey looking at the Christmas season shopping intentions in the United Kingdom suggested younger individuals were planning shop more online compared to shopping in stores. The survey asked how much of respondents' Christmas shopping would be made in-store compared to online following the reopening of non-essential shops in the UK. The net intention for shopping online was high across all age groups.
Holiday season shopping channel preferences of consumers in the United Kingdom (UK) in 2020, by age
Characteristic
All online
Mostly online
About even
Mostly in-store
All in-store
Don't know
N/A I do not buy Christmas presents
N/A I have completed my Christmas shopping already
This question was phrased by the source as follows: "If non-essential retailers reopen as planned on the 2nd of December, how much of your Christmas shopping this year do you think you will do in-store compared to online?"
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YouGov. (December 2, 2020). Holiday season shopping channel preferences of consumers in the United Kingdom (UK) in 2020, by age [Graph]. In Statista. Retrieved November 11, 2024, from https://www.statista.com/statistics/1190811/holiday-shopping-channel-preference-united-kingdom-by-age/
YouGov. "Holiday season shopping channel preferences of consumers in the United Kingdom (UK) in 2020, by age." Chart. December 2, 2020. Statista. Accessed November 11, 2024. https://www.statista.com/statistics/1190811/holiday-shopping-channel-preference-united-kingdom-by-age/
YouGov. (2020). Holiday season shopping channel preferences of consumers in the United Kingdom (UK) in 2020, by age. Statista. Statista Inc.. Accessed: November 11, 2024. https://www.statista.com/statistics/1190811/holiday-shopping-channel-preference-united-kingdom-by-age/
YouGov. "Holiday Season Shopping Channel Preferences of Consumers in The United Kingdom (Uk) in 2020, by Age." Statista, Statista Inc., 2 Dec 2020, https://www.statista.com/statistics/1190811/holiday-shopping-channel-preference-united-kingdom-by-age/
YouGov, Holiday season shopping channel preferences of consumers in the United Kingdom (UK) in 2020, by age Statista, https://www.statista.com/statistics/1190811/holiday-shopping-channel-preference-united-kingdom-by-age/ (last visited November 11, 2024)
Holiday season shopping channel preferences of consumers in the United Kingdom (UK) in 2020, by age [Graph], YouGov, December 2, 2020. [Online]. Available: https://www.statista.com/statistics/1190811/holiday-shopping-channel-preference-united-kingdom-by-age/