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Cultural digital activities payment attitudes in Sweden 2020

As of May 2020, most Swedes would rather pay for streaming cinema instead of watching for free in exchange of advertisements. 52 percent of survey respondents preferred the former option.

Cultural digital activities payment attitudes among individuals in Sweden in 2020

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Release date

June 2020



Survey time period

May 2020

Number of respondents

1,000 respondents

Age group

16-70 years

Supplementary notes

This question was phrased by the source as follows: "Vilka typer av digital kultur/media kan du tänka dig att: betala engar for/ konsumera utan kostnad i utbyte mot att det förekommer reklam?"

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