Digital advertising includes advertisements that appear on computers, mobile phones, tablets, and other digital devices. The travel industry's spending on such digital advertisements in the United States was impacted in 2020 by the coronavirus (COVID-19) pandemic, as normal travel was not possible during this time. According to the source, the travel industry's spending on digital advertisements dropped by 51 percent in 2020, a significant decrease over the previous year.
Change in travel industry digital advertising spending in the United States from 2019 to 2023
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eMarketer. (June 27, 2021). Change in travel industry digital advertising spending in the United States from 2019 to 2023 [Graph]. In Statista. Retrieved February 06, 2025, from https://www.statista.com/statistics/1191486/percent-change-travel-industry-digital-ad-spending-us/?__sso_cookie_checker=failed
eMarketer. "Change in travel industry digital advertising spending in the United States from 2019 to 2023." Chart. June 27, 2021. Statista. Accessed February 06, 2025. https://www.statista.com/statistics/1191486/percent-change-travel-industry-digital-ad-spending-us/?__sso_cookie_checker=failed
eMarketer. (2021). Change in travel industry digital advertising spending in the United States from 2019 to 2023. Statista. Statista Inc.. Accessed: February 06, 2025. https://www.statista.com/statistics/1191486/percent-change-travel-industry-digital-ad-spending-us/?__sso_cookie_checker=failed
eMarketer. "Change in Travel Industry Digital Advertising Spending in The United States from 2019 to 2023." Statista, Statista Inc., 27 Jun 2021, https://www.statista.com/statistics/1191486/percent-change-travel-industry-digital-ad-spending-us/?__sso_cookie_checker=failed
eMarketer, Change in travel industry digital advertising spending in the United States from 2019 to 2023 Statista, https://www.statista.com/statistics/1191486/percent-change-travel-industry-digital-ad-spending-us/?__sso_cookie_checker=failed (last visited February 06, 2025)
Change in travel industry digital advertising spending in the United States from 2019 to 2023 [Graph], eMarketer, June 27, 2021. [Online]. Available: https://www.statista.com/statistics/1191486/percent-change-travel-industry-digital-ad-spending-us/?__sso_cookie_checker=failed