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Major reasons for putting on make-up in Japan 2020

According to a survey conducted in Japan in April 2020, over 77 percent of women wore make-up due to etiquette and manners-related reasons. While only a minority put on make-up to impress their surroundings, a larger share, around 17.5 percent, wanted to make a good impression on people of the same gender.

Leading reasons for wearing make-up in Japan as of April 2020

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Release date

April 2020



Survey time period

April 6 to 9, 2020

Number of respondents

1,736 respondents

Age group

20 years and older

Special properties

survey among women; multiple answers allowed; leading ten reasons

Method of interview

Online survey

Supplementary notes

Original question: "What is your reason or goal for putting on make-up?"

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