During a survey carried out in Peru in 2020, approximately 27 percent of respondents stated they paid their full attention or a lot of attention to TV advertising. In 2019, TV was the largest ad medium in Peru, accounting for over twice as much advertising spending as the second largest medium - the internet.
Advertising formats grabbing most attention in Peru in 2020
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Share of respondents
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Asociación Peruana de Empresas de Inteligencia de Mercados. (December 7, 2020). Advertising formats grabbing most attention in Peru in 2020 [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/1191922/peru-advertising-attention/
Asociación Peruana de Empresas de Inteligencia de Mercados. "Advertising formats grabbing most attention in Peru in 2020." Chart. December 7, 2020. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/1191922/peru-advertising-attention/
Asociación Peruana de Empresas de Inteligencia de Mercados. (2020). Advertising formats grabbing most attention in Peru in 2020. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/1191922/peru-advertising-attention/
Asociación Peruana de Empresas de Inteligencia de Mercados. "Advertising Formats Grabbing Most Attention in Peru in 2020." Statista, Statista Inc., 7 Dec 2020, https://www.statista.com/statistics/1191922/peru-advertising-attention/
Asociación Peruana de Empresas de Inteligencia de Mercados, Advertising formats grabbing most attention in Peru in 2020 Statista, https://www.statista.com/statistics/1191922/peru-advertising-attention/ (last visited September 08, 2024)
Advertising formats grabbing most attention in Peru in 2020 [Graph], Asociación Peruana de Empresas de Inteligencia de Mercados, December 7, 2020. [Online]. Available: https://www.statista.com/statistics/1191922/peru-advertising-attention/