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Awareness of major cosmetic brands in Japan 2019

According to a survey conducted in December 2019, Shiseido was the most well-known cosmetic manufacturer in Japan, with around 80 percent of respondents recognizing the brand. Shiseido Company, Ltd. is a major Japanese manufacturer of personal care products, make-up, and fragrances. The company has expanded its business to North America, Europe, and China, among other regions.

Most well-known cosmetic manufacturers in Japan as of December 2019

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Release date

January 2020



Survey time period

December 1 to 5, 2019

Number of respondents

10,202 respondents

Age group

10 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Out of the following businesses, which ones do you know or have you heard of as a cosmetics manufacturer?"

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Statistics on "Beauty industry in Japan"

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