
French shopper opinion on what to do if shops re-open for Black Friday 2020, by age
shops do not re-open, 51 percent of French people aged 65 and over mentioned that Black Friday promotions or any similar promotions should be canceled in solidarity to closed businesses.
The opinion of French consumers on the value and usefulness of celebrating Black Friday during the times of reconfinement in case physical non-essential businesses do re-open, was presented in this study according to their age. According to the survey, more than 48 percent of French consumers aged 50-64 mentioned that Black Friday should be developed so that promotions are valid both in physical stores and on the Internet. In a different scenario where