French shopper opinion on what to do if shops re-open for Black Friday 2020, by age
The opinion of French consumers on the value and usefulness of celebrating Black Friday during the times of reconfinement in case physical non-essential businesses do re-open, was presented in this study according to their age. According to the survey, more than 48 percent of French consumers aged 50-64 mentioned that Black Friday should be developed so that promotions are valid both in physical stores and on the Internet. In a different scenario where shops do not re-open, 51 percent of French people aged 65 and over mentioned that Black Friday promotions or any similar promotions should be canceled in solidarity to closed businesses.
