Amazon's market share evolution before and during the French Days in France 2018-2019

Published by Statista Research Department, Nov 29, 2023

The French Days is a period mainly offering mainly online discounts on a selection of products that the French are able to enjoy every spring and fall of the year, and ran from April 26 to May 1 in 2019. Like Black Friday and Cyber Monday in the United States, the event allows many stores to sell their products at reduced prices. Thus, it was interesting for the source to find out Amazon's market share during the French-pronounced Black Friday alternative, known as the French days: overall, the market share of the pure player giant was lower during the French Days, compared to before. But, since 2018, Amazon's market share is rising, even during the French Days.

Evolution of Amazon's market share before and during the French Days sales period in France from 2018 to 2019

Characteristic	Amazon's market share
French Days spring 2019	50%
Before French Days spring 2019	59%
French Days fall 2018	49%
Before French Days fall 2018	54%
French Days spring 2018	46%
Before French Days spring 2018	55%

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Release date

May 2019

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Region

France

Survey time period

2018 to 2019*

Supplementary notes

* The source adds the following information: "The first edition of the French Days, in spring 2018, is compared to the period from March 30, 2018 to April 19, 2018. The second edition, in fall 2018, is compared to the period from August 31 to September 21, 2018. The third edition, in spring 2019, is compared to the period from March 29 to April 18, 2019."

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