According to a survey conducted in February 2020, 70 percent of connected television viewers in the United States were white. Just ten percent of connected TV users were African American/Black, and three percent were Asian.
Distribution of connected television viewers in the United States as of February 2020, by ethnicity
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SpotX. (July 15, 2020). Distribution of connected television viewers in the United States as of February 2020, by ethnicity [Graph]. In Statista. Retrieved October 09, 2024, from https://www.statista.com/statistics/1192198/connected-tv-viewers-by-ethnicity-us/
SpotX. "Distribution of connected television viewers in the United States as of February 2020, by ethnicity." Chart. July 15, 2020. Statista. Accessed October 09, 2024. https://www.statista.com/statistics/1192198/connected-tv-viewers-by-ethnicity-us/
SpotX. (2020). Distribution of connected television viewers in the United States as of February 2020, by ethnicity. Statista. Statista Inc.. Accessed: October 09, 2024. https://www.statista.com/statistics/1192198/connected-tv-viewers-by-ethnicity-us/
SpotX. "Distribution of Connected Television Viewers in The United States as of February 2020, by Ethnicity." Statista, Statista Inc., 15 Jul 2020, https://www.statista.com/statistics/1192198/connected-tv-viewers-by-ethnicity-us/
SpotX, Distribution of connected television viewers in the United States as of February 2020, by ethnicity Statista, https://www.statista.com/statistics/1192198/connected-tv-viewers-by-ethnicity-us/ (last visited October 09, 2024)
Distribution of connected television viewers in the United States as of February 2020, by ethnicity [Graph], SpotX, July 15, 2020. [Online]. Available: https://www.statista.com/statistics/1192198/connected-tv-viewers-by-ethnicity-us/