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B2B tech buyers' perception of ads on social media 2020

Business-to-business (B2B) buyers' attitude towards ads on social media is more negative than positive. Almost half of surveyed B2B technology buyers believe there are too many advertisements on social media and almost one out of five claim to extremely dislike them. On the other hand, another16 percent like that they are personalized and 13 percent believe they are convenient.

How business-to-business (B2B) technology buyers feel about social media advertising

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Release date




Survey time period

September 2020

Number of respondents

907 respondents

Special properties

Majority of respondents come from the United States

Method of interview

Online survey

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Statistics on "B2B marketing in the U.S."

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