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How B2B tech purchase decisions are affected by data security concerns

Published by Shanhong Liu, Dec 21, 2020
Three out of four surveyed business-to-business (B2B) technology buyers claim they engage in extra product research due to concerns about data security. Furthermore, the survey also demonstrated some contrasting purchasing decisions as 26 percent of the respondents said their concerns about data security led to the consideration of fewer products, whereas 17 percent said it led to the consideration of more products.

How data security concerns influence business-to-business (B2B) tech buying decisions

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Source

Release date

November 2020

Region

Worldwide

Survey time period

September 2020

Number of respondents

907 respondents

Special properties

majority of respondents come from the United States

Method of interview

Online survey

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