According to a survey on Chinese podcast listeners conducted in March 2020, the most popular format of podcast shows was conversational or chatcast. The second most popular format among Chinese listeners was one-on-one interview, followed by a one-person show format.
Popular formats of podcast shows among Chinese listeners as of March 2020
among respondents who have listened to podcasts at least once in the past half year were eligible to participate in this survey
Method of interview
Online survey
Supplementary notes
"Chinese podcast" was defined as a podcast in Chinese.
The question was phrased by the source as follows: "Which format of podcasts do you listen to the most? (Max. 3 answers)"
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PodFest China. (May 12, 2020). Popular formats of podcast shows among Chinese listeners as of March 2020 [Graph]. In Statista. Retrieved October 14, 2024, from https://www.statista.com/statistics/1192838/china-popular-podcast-shows-by-format/
PodFest China. "Popular formats of podcast shows among Chinese listeners as of March 2020." Chart. May 12, 2020. Statista. Accessed October 14, 2024. https://www.statista.com/statistics/1192838/china-popular-podcast-shows-by-format/
PodFest China. (2020). Popular formats of podcast shows among Chinese listeners as of March 2020. Statista. Statista Inc.. Accessed: October 14, 2024. https://www.statista.com/statistics/1192838/china-popular-podcast-shows-by-format/
PodFest China. "Popular Formats of Podcast Shows among Chinese Listeners as of March 2020." Statista, Statista Inc., 12 May 2020, https://www.statista.com/statistics/1192838/china-popular-podcast-shows-by-format/
PodFest China, Popular formats of podcast shows among Chinese listeners as of March 2020 Statista, https://www.statista.com/statistics/1192838/china-popular-podcast-shows-by-format/ (last visited October 14, 2024)
Popular formats of podcast shows among Chinese listeners as of March 2020 [Graph], PodFest China, May 12, 2020. [Online]. Available: https://www.statista.com/statistics/1192838/china-popular-podcast-shows-by-format/