Average holiday season per capita budget U.S. 2017-2020, by channel
In 2020, average value of per capita budget on holiday shopping in the United States is predicted to decrease to 1,545 U.S. dollars for offline spending, and increase to 1,240 U.S. dollars for online spending. According to Statista forecast, online share of per capita budget during the holiday shopping season is to reach 44.5 percent.