Christmas shopping behavior in Italy 2020

The COVID-19 pandemic profoundly affected everyday lives of people all over the world. As Christmas 2020 was approaching, Italians tried to figure out how to spend this special holiday in such unusual circumstances. Curfews and regional lockdowns imposed by the national government severely limited the citizens' mobility, and so Italians seemed to adjust their Christmas shopping behavior to this new situation. In fact, only about a quarter of respondents to this survey reported having planned to buy gifts exclusively or mostly in physical shops. Another 35 percent would shop both online and offline, while an additionally 35 percent declared to be planning to buy presents exclusively or mostly online.

Where are you going to buy Christmas presents this year?

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In cooperation with
YouGov Italy
Release date

December 2020



Survey time period

October 23-26, 2020

Number of respondents

858 respondents

Age group

18 years and older

Special properties

Individuals who are planning to buy Christmas gifts

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Con che modalità acquisterai o hai acquistato i regali di Natale quest'anno? Seleziona una sola risposta."

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Statistics on "Christmas in Italy"

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