Market size of the pan-entertainment industry in China 2015-2024, by retail value

Published by
Xin Ou,
Feb 23, 2024
In China, the market size of the pan-entertainment industry has seen steady growth in all three sectors for five consecutive years since 2015, amounting to 916.6 billion yuan in 2019, as measured by retail value. This growing trend was projected to continue, with a forecasted market size of 1.78 trillion yuan in 2024.

Market size of the pan-entertainment industry in China from 2015 to 2019 with forecasts until 2024, by retail value (in billion yuan)

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Release date

December 2020

Region

China

Survey time period

2015 to 2019

Supplementary notes

*Estimated.

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of December 2020).

Digital entertainment primarily includes digital games, online films, online animations and live streaming.
Physical merchandise primarily includes pop toys and leisure books.
Offline activity primarily includes movies, internet café and theme parks.

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