Monthly number of Go to Travel campaign overnight stays in Japan 2020
In December 2020, around 10 million overnight stays were recorded under the "Go to Travel" campaign in Japan. "Go to Travel" is a government-backed initiative that aims to revive the Japanese economy, and more specifically, the tourism industry by enabling people to travel. The campaign offers discounts of 35 percent for trips, and users receive coupons worth 15 percent of the total trip price, which they can use for various expenses during the trip.