Colombia: open rate and click-through rate of advertising e-mails 2020, by category
As of November 2020, among advertising e-mails in selected categories in Colombia, industry and manufacturing were those with the highest open rate and click-through rate (CTR), with an average of 24.51 percent and 5.27 percent, respectively. In addition, the second place regarding both open and click-through rate was held by advertising e-mails from the public sector.