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Consumers' reasons for buying ethnic apparel India 2020

Published by Statista Research Department, Mar 24, 2021
According to the survey by YourLibaas.com conducted between April and June 2020, 41 percent of the respondents in India shopped for ethnic apparel for festivals. On the other hand, 35 percent of the respondents shopped for ethnic apparel for weddings.

Consumers' reasons for buying ethnic apparel in India between April and June 2020

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Source

In cooperation with
YourLibaas
Release date

October 2020

Region

India

Survey time period

Q3 2020

Number of respondents

4,474 respondents

Age group

18 years and older

Special properties

among 99 percent female and one percent male respondents

Method of interview

Online survey

Supplementary notes

Note: Original source question: "Why or when do you prefer buying ethnic apparels?"'

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