Made in France: importance of local origin among French plant buyers 2020

The French origin of products is an influencing factor for many French consumers: in 2018, seven out of ten people among the French population reported having a regional/local preference regarding the place of production of the items they purchased. And, it seems to be the same among plant buyers. When they were asked, in 2020, if they valued the French origin of the plants, trees and flowers they bought, more than 70 percent of them said this was important to them.

Before this containment period, did you value the French, or even local, origin of the trees, plants and flowers you purchased?

Characteristic	Share of respondents
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Release date

September 2020

More information

Region

France

Survey time period

June 24 to July 7, 2020

Number of respondents

2,270*

Age group

15 years and older

Special properties

Plant buyers

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "Profile of buyers resulting from the follow-up study of purchases of ornamental plants or vegetable gardens for FranceAgrimer and VAL'HOR, year 2019"

The question was phrased by the source as follows: "Avant cette période de confinement, attachiez-vous de l’importance à l’origine française, voire locale, des arbres, plantes et fleurs que vous achetiez ?"

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