Distribution of favored smartphone purchasing channel in the United Kingdom

Published by
Petroc Taylor,
Jan 18, 2023
42 percent of smartphone customers in the United Kingdom (UK) prefer purchasing their smartphones online in 2020, more than any other purchase channel. Just nine percent of respondents indicated they would prefer to make their purchase through a sales representative on the phone.

Preferred method of purchasing a smartphone in the United Kingdom (UK)

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Release date

November 2020

Region

United Kingdom

Survey time period

May 1 to 23, 2020

Number of respondents

1,985 respondents

Age group

16-75 years

Special properties

All respondents owned a phone

Method of interview

Online survey

Supplementary notes

Original question asked: "Which, if any, of the following apply to how you got your current phone?"

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