With a heightened interest in delivery options (especially the costs) since the COVID-19 crisis, the source has analyzed how many of the 145 e-commerce businesses included by the source offered free shipping costs and to which conditions. Thus, in France in 2020, 7 of the 100 businesses were offering free shipping without condition and 46 percent offered free shipping with a minimum purchase value. Free shipping was not offered by 47 percent of the remaining businesses. That same year, around 70 percent of French consumers found it very helpful that e-commerce businesses offered free delivery without conditions.
Share of French e-commerce companies that offer shipping options free of charge in 2020
* The source adds the following information: "Test orders were carried out at 100 of the 145 largest e-merchants in France (source: e-commerce Nation). 45 stores could not be included in the analysis due to their product line, commercial business model or an impossibility of delivery due to Covid-19.
Some, whose practices strayed too far from logistics services standard, have also been excluded in order not to distort the results of the study (sellers of bulky spare auto parts, for example).
The sellers of dematerialized products, in the absence of a delivery process were also excluded. In the case of Marketplaces, we only took into account the products sent directly by the Marketplace itself for more consistency and excluded those which did not take charge of any delivery.
In order to make orders as comparable as possible, we ordered low-value products, which were delivered by a carrier. However, we made sure to reach the
minimum order value to get free shipping when it was possible.
We have also had all orders delivered to the address of our Paris office. As a result, the delivery was successful in almost every case from the first attempt."
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ParcelLab. (October 27, 2020). Share of French e-commerce companies that offer shipping options free of charge in 2020 [Graph]. In Statista. Retrieved October 19, 2021, from https://www.statista.com/statistics/1193910/e-commerce-businesses-free-shipping-france/
ParcelLab. "Share of French e-commerce companies that offer shipping options free of charge in 2020." Chart. October 27, 2020. Statista. Accessed October 19, 2021. https://www.statista.com/statistics/1193910/e-commerce-businesses-free-shipping-france/
ParcelLab. (2020). Share of French e-commerce companies that offer shipping options free of charge in 2020. Statista. Statista Inc.. Accessed: October 19, 2021. https://www.statista.com/statistics/1193910/e-commerce-businesses-free-shipping-france/
ParcelLab. "Share of French E-commerce Companies That Offer Shipping Options Free of Charge in 2020." Statista, Statista Inc., 27 Oct 2020, https://www.statista.com/statistics/1193910/e-commerce-businesses-free-shipping-france/
ParcelLab, Share of French e-commerce companies that offer shipping options free of charge in 2020 Statista, https://www.statista.com/statistics/1193910/e-commerce-businesses-free-shipping-france/ (last visited October 19, 2021)