Marketing strategies have become an important topic for e-commerce businesses during the times of the rise of online purchases in France in 2020. The source has analyzed businesses communication with customers, and in France in 2020, only 6 of 100 businesses were sending product recommendations in their order confirmation emails, and 4 percent of those companies were basing their recommendations on their customers' order. On the contrary, the 94 remaining businesses did not include product recommendations in their order confirmation.
Share of French e-commerces providing product recommendations based on purchased products in their order confirmation in 2020
The question was phrased by the source as follows: "Recommandations de produits dans la confirmation de commande ?".
* The source adds the following information: "Test orders were carried out at 100 of the 145 largest e-merchants in France (source: e-commerce Nation). 45 stores could not be included in the analysis due to their product line, commercial business model or an impossibility of delivery due to Covid-19.
Some, whose practices strayed too far from logistics services standard, have also been excluded in order not to distort the results of the study (sellers of bulky spare auto parts, for example).
The sellers of dematerialized products, in the absence of a delivery process were also excluded. In the case of Marketplaces, we only took into account the products sent directly by the Marketplace itself for more consistency and excluded those which did not take charge of any delivery.
In order to make orders as comparable as possible, we ordered low-value products, which were delivered by a carrier. However, we made sure to reach the
minimum order value to get free shipping when it was possible.
We have also had all orders delivered to the address of our Paris office. As a result, the delivery was successful in almost every case from the first attempt."
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ParcelLab. (October 27, 2020). Share of French e-commerces providing product recommendations based on purchased products in their order confirmation in 2020 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1193917/e-commerce-businesses-product-recommendation-france/
ParcelLab. "Share of French e-commerces providing product recommendations based on purchased products in their order confirmation in 2020." Chart. October 27, 2020. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1193917/e-commerce-businesses-product-recommendation-france/
ParcelLab. (2020). Share of French e-commerces providing product recommendations based on purchased products in their order confirmation in 2020. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1193917/e-commerce-businesses-product-recommendation-france/
ParcelLab. "Share of French E-commerces Providing Product Recommendations Based on Purchased Products in Their Order Confirmation in 2020." Statista, Statista Inc., 27 Oct 2020, https://www.statista.com/statistics/1193917/e-commerce-businesses-product-recommendation-france/
ParcelLab, Share of French e-commerces providing product recommendations based on purchased products in their order confirmation in 2020 Statista, https://www.statista.com/statistics/1193917/e-commerce-businesses-product-recommendation-france/ (last visited December 04, 2024)
Share of French e-commerces providing product recommendations based on purchased products in their order confirmation in 2020 [Graph], ParcelLab, October 27, 2020. [Online]. Available: https://www.statista.com/statistics/1193917/e-commerce-businesses-product-recommendation-france/