Emailing strategy is an important part of e-commerce. With a push from the virulent COVID-19 crisis, the source has analyzed e-commerce businesses' shipping communication in France in 2020. Thus, in more as half of the cases, both the online retailer and the transport provider were communicating with customers during shipping. Furthermore, 24 businesses out of 100 took care of shipping communication alone, whilst nine percent of businesses left it to the transporter alone.
Who communicates with the customers during shipping?
The question was phrased by the source as follows: "Qui communique pendant
la livraison ?".
* The source adds the following information: "Test orders were carried out at 100 of the 145 largest e-merchants in France (source: e-commerce Nation). 45 stores could not be included in the analysis due to their product line, commercial business model or an impossibility of delivery due to Covid-19.
Some, whose practices strayed too far from logistics services standard, have also been excluded in order not to distort the results of the study (sellers of bulky spare auto parts, for example).
The sellers of dematerialized products, in the absence of a delivery process were also excluded. In the case of Marketplaces, we only took into account the products sent directly by the Marketplace itself for more consistency and excluded those which did not take charge of any delivery.
In order to make orders as comparable as possible, we ordered low-value products, which were delivered by a carrier. However, we made sure to reach the
minimum order value to get free shipping when it was possible.
We have also had all orders delivered to the address of our Paris office. As a result, the delivery was successful in almost every case from the first attempt."
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ParcelLab. (October 27, 2020). Who communicates with the customers during shipping? [Graph]. In Statista. Retrieved June 19, 2021, from https://www.statista.com/statistics/1193938/e-commerce-parcel-tracking-communication-retailer-delivery-carrier-france/
ParcelLab. "Who communicates with the customers during shipping?." Chart. October 27, 2020. Statista. Accessed June 19, 2021. https://www.statista.com/statistics/1193938/e-commerce-parcel-tracking-communication-retailer-delivery-carrier-france/
ParcelLab. (2020). Who communicates with the customers during shipping?. Statista. Statista Inc.. Accessed: June 19, 2021. https://www.statista.com/statistics/1193938/e-commerce-parcel-tracking-communication-retailer-delivery-carrier-france/
ParcelLab. "Who Communicates with The Customers during Shipping?." Statista, Statista Inc., 27 Oct 2020, https://www.statista.com/statistics/1193938/e-commerce-parcel-tracking-communication-retailer-delivery-carrier-france/
ParcelLab, Who communicates with the customers during shipping? Statista, https://www.statista.com/statistics/1193938/e-commerce-parcel-tracking-communication-retailer-delivery-carrier-france/ (last visited June 19, 2021)