As of June 2020, roughly half of Generation X members in the United States frequently used savings apps. About a quarter of this generation's consumers had a habit of using deal comparison and coupon applications. Overall, U.S. Gen X members did not use mobile savings apps as frequently as younger generations that year.
Share of Generation X members who use mobile savings apps when shopping in the United States as of June 2020, by type
Figures refer to respondents who use such savings apps at least once a month or more often.
Generation X is defined by the source as being born between 1965 and 1980.
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Valassis. (July 30, 2020). Share of Generation X members who use mobile savings apps when shopping in the United States as of June 2020, by type [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1193979/gen-x-mobile-savings-app-use-united-states/?__sso_cookie_checker=failed
Valassis. "Share of Generation X members who use mobile savings apps when shopping in the United States as of June 2020, by type." Chart. July 30, 2020. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1193979/gen-x-mobile-savings-app-use-united-states/?__sso_cookie_checker=failed
Valassis. (2020). Share of Generation X members who use mobile savings apps when shopping in the United States as of June 2020, by type. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1193979/gen-x-mobile-savings-app-use-united-states/?__sso_cookie_checker=failed
Valassis. "Share of Generation X Members Who Use Mobile Savings Apps When Shopping in The United States as of June 2020, by Type." Statista, Statista Inc., 30 Jul 2020, https://www.statista.com/statistics/1193979/gen-x-mobile-savings-app-use-united-states/?__sso_cookie_checker=failed
Valassis, Share of Generation X members who use mobile savings apps when shopping in the United States as of June 2020, by type Statista, https://www.statista.com/statistics/1193979/gen-x-mobile-savings-app-use-united-states/?__sso_cookie_checker=failed (last visited January 20, 2025)
Share of Generation X members who use mobile savings apps when shopping in the United States as of June 2020, by type [Graph], Valassis, July 30, 2020. [Online]. Available: https://www.statista.com/statistics/1193979/gen-x-mobile-savings-app-use-united-states/?__sso_cookie_checker=failed
