In order for a business to grow or to improve the customer journey, the source has analyzed if and how many of the most popular e-commerce businesses in France asks their customers for an experience review. Thus, in France in 2020, 57 of the 100 businesses did not ask their customers for feedback, 29 redirected them to a third-party survey platform and 14 percent of them asked for an evaluation to be done on their own website.
How many online retailers ask their customers to rate their experience?
The question was phrased by the source as follows: "Demande d’évaluation ?".
* The source adds the following information: "Test orders were carried out at 100 of the 145 largest e-merchants in France (source: e-commerce Nation). 45 stores could not be included in the analysis due to their product line, commercial business model or an impossibility of delivery due to Covid-19.
Some, whose practices strayed too far from logistics services standard, have also been excluded in order not to distort the results of the study (sellers of bulky spare auto parts, for example).
The sellers of dematerialized products, in the absence of a delivery process were also excluded. In the case of Marketplaces, we only took into account the products sent directly by the Marketplace itself for more consistency and excluded those which did not take charge of any delivery.
In order to make orders as comparable as possible, we ordered low-value products, which were delivered by a carrier. However, we made sure to reach the
minimum order value to get free shipping when it was possible.
We have also had all orders delivered to the address of our Paris office. As a result, the delivery was successful in almost every case from the first attempt."
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ParcelLab. (October 27, 2020). How many online retailers ask their customers to rate their experience? [Graph]. In Statista. Retrieved May 14, 2021, from https://www.statista.com/statistics/1194548/e-commerce-businesses-evaluation-experience-rating-france/
ParcelLab. "How many online retailers ask their customers to rate their experience?." Chart. October 27, 2020. Statista. Accessed May 14, 2021. https://www.statista.com/statistics/1194548/e-commerce-businesses-evaluation-experience-rating-france/
ParcelLab. (2020). How many online retailers ask their customers to rate their experience?. Statista. Statista Inc.. Accessed: May 14, 2021. https://www.statista.com/statistics/1194548/e-commerce-businesses-evaluation-experience-rating-france/
ParcelLab. "How Many Online Retailers Ask Their Customers to Rate Their Experience?." Statista, Statista Inc., 27 Oct 2020, https://www.statista.com/statistics/1194548/e-commerce-businesses-evaluation-experience-rating-france/
ParcelLab, How many online retailers ask their customers to rate their experience? Statista, https://www.statista.com/statistics/1194548/e-commerce-businesses-evaluation-experience-rating-france/ (last visited May 14, 2021)